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Customer service is undergoing somewhat of a renaissance, driven by fast-evolving customer expectations and equally rapid technological advancements.
Today’s consumers demand fast, efficient, and personalized service across multiple channels, pushing companies to innovate to stay competitive. Meanwhile, conversational AI and automation are at the forefront of change, reducing wait times, lowering costs, and handling routine calls effortlessly so human agents can focus on higher value tasks.
This shift has not only made AI one of the defining CX trends of 2024, it’s allowed contact center leaders to improve agents’ job satisfaction, create more meaningful customer connections and drive business success.
As the CTO and Co-founder of Replicant, Benjamin Gleitzman has been at the helm of CX’s innovation frenzy for years. His journey offers a firsthand perspective of AI’s potential to address the challenges faced by contact centers, and insights into how the industry can grow into a new era of service.
The ethos driving CX transformation
Being a call center agent 10-15 years ago was a decidedly repetitive and demanding job. Agents typically faced long hours handling a high volume of calls, with many interactions focused on routine inquiries like account updates or FAQs.
The work could be monotonous and tiring, leading to high job turnover and frequent burnout. While working at the MIT help desk during college, Gleitzman experienced this himself.
“It was always exciting when I got an interesting call from a professor who had a problem that might require empathy or creativity, or a problem that I’d never heard of before,” Gleitzman says. ”But the 17th password reset of the day was not really a call that I wanted to take again and again.
From 2020-22, the average agent attrition rate increased by 58%, suggesting that many of agents’ long-standing challenges haven’t exactly gone away. However, today it’s that very ethos driving the design and development of customer service AI solutions.
Understanding the challenges of agents and how they translate into a limited customer experience when unaddressed is crucial to delivering a solution that can satisfy every facet of the contact center equation.
Opening up new opportunities for service leaders
The evolution of AI is fundamentally changing how CX leaders operate. With AI now able to handle routine inquiries and requests, leaders can focus on more strategic initiatives that enhance customer satisfaction and loyalty.
“The mentality shifts into how can I create a great customer experience?” Gleitzman says. “How can I make sure that the caller is getting what they want, even if it takes a little bit longer to do some research and to dig deeper?”
This shift has enabled more data-driven decision-making, as AI tools provide insights into customer behaviors and preferences, allowing for more personalized and proactive service.
As a result, CX leaders are finding that an investment in AI doesn’t just streamline operations, it improves service outcomes by positioning customer service as a key driver of competitive advantage and business growth.
With AI, contact center managers are able to change how they hire, how they develop career paths for agents, and the ways inw which they provide value to their organization as a whole.
As customer service becomes more of a deciding factor in how consumers choose their products and services, contact centers will become more critical lines of business.
Today’s key AI focus areas
As more solutions enter the AI market every day, maintaining a strong commitment to ethical technology has never been more important, both for technologists and contact center decision-makers.
Advancements in large language models (LLMs) and GenAI have unlocked more natural, intuitive interactions between customers and machines. But they’ve also opened up new ways to compromise customer experiences and data privacy.
“I believe we’re moving from a realm of who will have the most cutting-edge AI models to who can harness data in the right way,” Gleitzman says.
Technologists creating AI solutions for contact centers must be acutely aware of the safeguards needed to guarantee security, and contact center leaders must know what to look for in a solution.
“You’re going to see major missteps. If we’ve got a technology that feels as if you could connect callers directly to GenAI, and yet when you do that it works 80% of the time or even 99% of the time, there’s still a 1% risk that occasionally AI will go off the rails. That’s why ethics are so important to what Replicant creates.”
At a time of unprecedented AI advancement, no amount of perceived benefits are worth sacrificing the features that are required to create the safest, fastest, and most comprehensive way to bring the power of AI to customers, contact center agents, and businesses.
Navigating a fast-approaching future
Whether or not technologies like GenAI will become central to enterprise contact centers is no longer a matter of how, but how soon. Contact center leaders are under more pressure to make AI a part of their service model.
As a result, they must make informed decisions that position their organizations for long-term success. To start, identifying the call drivers that agents spend the most time on is the fastest way to understand precisely how your contact center can be best served by AI.
With a call assessment done, leaders can project the impact of AI on key goals like ROI, net hiring savings, and customer satisfaction improvement.This exercise allows you to start thinking deeper about how customers experience your service offerings.
By knowing exactly which call types – and how many – can be resolved end-to-end by AI, you’re able to focus on strategies that would be most meaningful for the agent and the caller.
While AI will require customer service leaders to think differently about their contact center, keeping up with the pace of innovation doesn’t need to be daunting.
Use this free guide to see why every contact center is only a few short months away from launching an AI solution that fully resolves calls, improves CX, reduces operating costs, and brings the future of customer service closer than ever.
